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LONG TERM PARTNERSHIPS:

We are not looking for agents or distributors, we are searching for partners who aim for a mutual achievement. We build our relationships based on transparency, trust and collaboration.

INVESTING IN EXCELLENCE:

Our core value lies within quality, thus we will continually invest in premium machinery, superior talents and supreme qualities.

POSITIVE OUTLOOK:

We are not traders, we are entrepreneurs aspiring to contribute to the wellbeing of our partners & community.

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More About US

TThe American Egyptian Cleaning Products Company was established in Cairo, Egypt in 2014, as an extension to its sister company in Jordan. With state-of-the-art manufacturing facilities, storage warehouses, a central operational base and a transportation fleet The AEC steadfastly aims to set new standards in the FMCG industry & expanding the trading within the region & beyond.

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Overview

Nowadays consumers are majorly concerned with living a healthy life, combating pollutants and maintaining a hygienic environment. Hence creating a demand of finding the most efficient products to fit their fast-paced lifestyle. Thus, sparking our initial intrigue to answer their needs. CETRIS was born…

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Established in Jordan with a very unique American formula, the multipurpose cleaner has become an indispensable commodity in every Jordanian home.


With a new manufacturing facility in Egypt and the huge potential of the brand, the venture was met with a groundbreaking success, becoming the number 1 hygienic brand in the Egyptian households. Allowing a promising expansion into key markets in the near future.

Tanks & Mixers Filling & Labeling Packing

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Raw ingredients are imported from the USA & Europe Quality Assurance at each step / Safety standards application An environmentally controlled facility Finished products are stored in the warehouse or prepared for shipping

THE MANUFACTURING SET UP

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A highly efficient and easy-to-use multi-purpose household cleaner, that saves both time and money

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The secret ingredient of the CETRIS success

Made from premium raw ingredients, imported from the USA & Europe. How the bottled liquid transforms into foam when sprayed enables seven versatile cleansing usages.
Blind and random testing with comparative international products has shown that 98% of customers find the prior product to be of similar or even better outcome*

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7 X 1

Multi-Purpose Cleaner & Super Strength
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Floral

Lavender
White Musk

Citrusy

Orange
Lemon

Four fresh scents were selected based on findings from the product testing research conducted.

1 liter ergonomic bottle with foam spray nozzle Label completely redesigned for Egyptian market (modifications for other markets is possible)

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I loved the shine on the floors so I tried it on the faucet and it makes it like a mirror.

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I really appreciate that it is one product for more than one thing, I dont have a big storage area so its perfect for me

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One product for the whole bathroom and it doesn’t leave marks!

The Support

We understand that launching a new brand can be OFFER challenging and we are here to pair your market expertise with our tools.

We can support you with:

  • Strategic Direction
  • Sales & Marketing
  • Go To Market Plans, Sales Training & Supervision, Sharing
  • Best Practices
  • Marketing Planning, Design & Creative, Visual
  • Merchandising, Advertising
  • Warehousing
  • Guidelines to maintain product integrity
  • Logistical Support
  • For product registration, documentation, shipping,…

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Our Journey is still going

ACHIEVED BY

Product Seeding & Sampling
(CUSTOMER AS BRAND AMBASSADOR)
Influencer Marketing & CoMarketing activities with Key Accounts
(BTL MARKETING)
Accurate production & purchase forecast based on demand
(AVAILABILITY)
1
Bottles
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Why Cetris?

Proven performance & growth in other markets with zero advertising spend.
The unmatched formula crowns the product as highly competitive.
A Multi-categorical opportunity (It has the potential of consuming the market shares of variable ranges: kitchen, bathroom, stain remover and other categories).
Flexibility from host brand to adapt to market needs.
Supportavailable in all functions.
Manufacturing capacity & product availability.
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Use the following form to
contact us directly

you can use it to send us your review

  •  Ù‚طعة ١٩ج/Ù£ المنطقة الصناعية الرابعة المعدلة غرب الروبيكي مدينة بدر القاهرة
  •  0020228605269
  •  bmailesh@cetris-eg.com